We planned for our target audience to be a demographic of people between 16-30, in education and working part-time. The film represents this demographic so it's clear they are the target audience. We thought that the psychographic profile would be people who are thrill seekers and who enjoy being part of a group and going out. .
GENDER: Male and Female
LIVES: United Kingdom
CLASS: Middle Class
INTERESTS: Going out and socialising, meeting new people, learning new things.